As you begin saving typography you’re drawn to, pay close attention to the way they make you feel, because chances are, they’ll make others feel the same. Some will make you feel like you can go rule the world, and other will make you feel like you’re snuggling with your pup at home, herbal tea in hand. Some will make you feel excited, while others will make you feel calm. There’s a lot of psychology that goes into font choice, and you’ll notice this as you begin searching for the types of typography you’re drawn to. After you have a few collected, one or two will stand out as really representing the mood you plan to represent in your brand. As you hunt for patterns that fit your brand, start by simply searching for “ patterns” and begin saving visuals that draw your eye. Patterns can really distinguish a vibe, making it a perfect component for your mood board. This will help your mood board come to life. Take a scroll through Pinterest, typing into the search bar things like “girlfriends on boardwalk” or “fashion” or “best friends” and scroll until you find the people who exactly fit the image of your dream client. And I don’t mean to literally go find your most recent client and steal their headshot for your board. The best mood boards include a photo of your dream client. To have a mood board that’s strong and keeps you grounded to your brand with every single decision you make, we believe there are 4 key elements to include.
The brand identity needs to appeal to both, B2B and B2C market segments.We believe that every good brand starts with a mood board, is built referencing the mood board, then continues to thrive with a mood board. The brand language should be ‘Young’, ‘Fun’, ‘Relevant’ and ‘Flexible’. SmartFarm represents a marriage between agriculture and technology.
Today Zeitegist shares two digital mood boards with distinct directions, based around the design brief for SmartFarm, that nudged the Client into choosing a clear road map going forward. If you stay rooted to the same colors, typography and imagery, you will begin to see your Brand speaking its own language to your potential market. As you develop your brand remember to keep looking back at your moodboard to draw continually from those elements that inspired you to begin with. If you feel the board is getting too heavy, it’s okay to remove a few elements, or if you feel right about it, split them into two, to analyse two potential directions. The idea is to get you to start feeling like your business is being rooted into something visually communicative for your target market. Perhaps you decided to club categories together, perhaps you prefer to jumble things into what works for you mentally. Then, begin to arrange your elements to make sense visually. I personally prefer a board that I can touch, to drive the senses even deeper. Based on your resources and preferences you can do the same. Zeitgeist uses Pinterest as a tool to gather these ingredients – something that would be hugely beneficial to a rookie too.ĭepending on how creative the Client is, we choose to either create a tangible mood board for interaction, or a digital mood board to confirm direction. This becomes your base point for development. If you believe your business has a fresh and innovative offering, look for elements that will continue to inspire that feeling. How are you going to communicate this perfect little brain child of yours?Īllow yourself to explore images, patterns, colors, typography, illustrations and textures that inspire you to develop your business.
And you feel the excitement of sharing this with EVERYBODY. So you have an idea – an outstanding business plan that makes sense to execute in today’s market. And just like alphabets make words that are the building blocks of English, a moodboard creates anchors to visual language that make a brand.Īnd as we all know, a brand is NOT just a logo. It’s because you understand the language. Have you ever wondered why some brands appeal to you right from their logo through to all their viewable content across channels?
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